Real Estate — Myrtle Beach, SC
Coastal Realty Group
The Challenge
Spending $4,000/month on Facebook ads with almost no trackable leads. Their targeting was too broad, reaching users across the entire state instead of high-intent buyers in the Myrtle Beach and Grand Strand market. Landing pages had a 2% conversion rate.
Our Approach
Rebuilt their entire paid social funnel — tightened audience targeting to high-intent local buyers within 50 miles of Myrtle Beach, rewrote ad copy around urgency and specific neighborhoods, and built a dedicated lead capture page with a 14% conversion rate.
"We went from guessing if social media was working to having a dashboard that shows us exactly how many leads came in this week — and which ones closed."
— Sarah M., Director of Marketing, Coastal Realty Group
The Results
Qualified buyer leads in 90 days
Reduction in cost per lead (from $74 to $31)
Attributed closed sales in first quarter